C L A R I O N

Two replica ads · built 5 Sep 2026 · sound on

Ad 1 · symptom mirror

“Some people leave every conversation tired.”

Priority Hearing Care’s AU-68 mechanic (symptom hook → mechanism → solution → offer → CTA) rebuilt third-person for Meta, real people from licensed footage, real product, TGA block on every frame, Charlotte voice at the quick pace. 30 s.

Reference: Priority Hearing Care, AU-68, running 69 days. Talking-head presenter, “Do you feel exhausted after conversations?”, free hearing check CTA. Clarion has no clinic and can’t say “you”, so the hook is third person and the CTA is the 90-day home trial.

Ad 2 · product-led

“No tiny batteries.”

MDHearing’s US-68 “Recharge and Go” (15 s, music only, one line per beat, product on a plain field, Shop Now) rebuilt on Clarion black and gold with the real case renders and staged photos. Every number is the manual’s. 15 s.

Reference: MDHearing, US-68, running 67 days. “Skip the battery hassle · Charge at night. Hear all day · Ready when you are · Recharge and Go.”

TEN VARIATIONS

Five angles on Ad 1 (A1–A5) · five styles on Ad 2 (B1–B5) · 9:16 · real footage and real product only

A1 · The noisy room

The noisy room

Symptom mirror, restaurant angle. Cream caption cards, five-modes payoff on a paper end card.

A2 · The telly

The telly

Split-screen: footage up top, charcoal panel with a typewriter script below. Bluetooth-to-the-ear payoff.

A3 · The high voices

The high voices

Publisher register: giant kinetic words, grandchildren and birds, sixteen-channels payoff.

A4 · The wax guard

The wax guard

No people. Product macro only, gold mono typewriter. Thirty seconds, not a fortnight.

A5 · Still on the tools

Still on the tools

Gritty tradie footage, orange-gold slab captions. Too young for the pension program.

B1 · Everything in one box

Everything in one box

Real kit photography, contents as the story. Cream end card.

B2 · Five modes

Five modes

Kinetic mode names on the open case, register-C gold footer band.

B3 · Champagne Gold

Champagne Gold

Luxury serif, macro of the nameplate, four quiet lines.

B4 · Tuned at home

Tuned at home

The real FORSOUND app screens in a phone frame, four taps, charcoal end card.

B5 · The deal

The deal

Price first, then the four promises, gold serif price on the staged case.