C L A R I O N

Two replica ads · built 5 Sep 2026 · sound on

Ad 1 · symptom mirror

“Some people leave every conversation tired.”

Priority Hearing Care’s AU-68 mechanic (symptom hook → mechanism → solution → offer → CTA) rebuilt third-person for Meta, real people from licensed footage, real product, TGA block on every frame, Charlotte voice at the quick pace. 30 s.

Reference: Priority Hearing Care, AU-68, running 69 days. Talking-head presenter, “Do you feel exhausted after conversations?”, free hearing check CTA. Clarion has no clinic and can’t say “you”, so the hook is third person and the CTA is the 90-day home trial.

Ad 2 · product-led

“No tiny batteries.”

MDHearing’s US-68 “Recharge and Go” (15 s, music only, one line per beat, product on a plain field, Shop Now) rebuilt on Clarion black and gold with the real case renders and staged photos. Every number is the manual’s. 15 s.

Reference: MDHearing, US-68, running 67 days. “Skip the battery hassle · Charge at night. Hear all day · Ready when you are · Recharge and Go.”

TEN VARIATIONS

Five angles on Ad 1 (A1–A5) · five styles on Ad 2 (B1–B5) · 9:16 · real footage and real product only

A1 · The noisy room

The noisy room

Symptom mirror, restaurant angle. Cream caption cards, five-modes payoff on a paper end card.

A2 · The telly

The telly

Split-screen: footage up top, charcoal panel with a typewriter script below. Bluetooth-to-the-ear payoff.

A3 · The high voices

The high voices

Publisher register: giant kinetic words, grandchildren and birds, sixteen-channels payoff.

A4 · The wax guard

The wax guard

No people. Product macro only, gold mono typewriter. Thirty seconds, not a fortnight.

A5 · Still on the tools

Still on the tools

Gritty tradie footage, orange-gold slab captions. Too young for the pension program.

B1 · Everything in one box

Everything in one box

Real kit photography, contents as the story. Cream end card.

B2 · Five modes

Five modes

Kinetic mode names on the open case, register-C gold footer band.

B3 · Champagne Gold

Champagne Gold

Luxury serif, macro of the nameplate, four quiet lines.

B4 · Tuned at home

Tuned at home

The real FORSOUND app screens in a phone frame, four taps, charcoal end card.

B5 · The deal

The deal

Price first, then the four promises, gold serif price on the staged case.

ROUND TWO · TWENTY MORE

Ten new mechanics on the symptom ad (C1–C10) · ten on the product ad (D1–D10) · 9:16 · real footage and real product only

C1 · The consonants

The consonants

The hook is a sentence losing its consonants on screen, then getting them back in gold at the product beat.

C2 · One notch a month

One notch a month

A TV volume number and bar that climb with the voice: 18, 22, 26, 31. Bluetooth-to-the-ear payoff.

C3 · Muffled, then clear

Muffled, then clear

Sound design as the hook: the first sentence is low-passed and the picture blurred, then everything snaps clear.

C4 · Things people put off

Things people put off

A to-do list on paper: the dentist, the will, the hearing aid. Two need an appointment. One arrives in the post.

C5 · Ninety days

Ninety days

Offer-first. A 90 countdown, the clock starts when the box lands, every risk is ours.

C6 · The birthday song

The birthday song

Rooms full of people, cut on the words: goes flat, the toast, the joke. A mode for full rooms.

C7 · Channel map

Channel map

Motion graphics only: sixteen bars, low where the voices sit, high where the consonants live.

C8 · Quieter, not sadder

Quieter, not sadder

Two long takes, serif captions, no cuts. The contrarian pace.

C9 · The facts

The facts

A ledger ticking in row by row: appointment none, delivery 2–4 days, 90 days, 3 years, 8, 22.

C10 · From the manual

From the manual

The real manual on screen with a highlighter sweeping each fact as it is read.

D1 · Ten frames

Ten frames

Stop-motion unboxing from real stills, hard cuts on the beat, cream field.

D2 · Drawn simple

Drawn simple

A line drawing of the case (edge-traced from the photo) reveals, then dissolves into the real thing.

D3 · Counters and ticker

Counters and ticker

Big counters counting up (16, 5, 14, 90) over a scrolling gold spec band.

D4 · Charged by morning

Charged by morning

A bedside clock rolls 10:42 PM to 6:15 AM while the case LEDs light one by one.

D5 · Left, right

Left, right

Split screen, blue and red tints over the open case. Blue is left. Red is right. That's the whole setup.

D6 · The classifieds

The classifieds

A newspaper classified ad, typed in over newsprint columns, with a small real photo.

D7 · Australia wide

Australia wide

Postcodes and towns rolling past, each stamped 2–4 days, box in shot.

D8 · Sixteen channels

Sixteen channels

Audio-reactive bars driven by the actual music track, behind the case.

D9 · Box to fit

Box to fit

One continuous zoom-through: box, case, pair, fit.

D10 · The trailer

The trailer

Letterboxed film trailer: grain, slow dolly, five serif title cards.

ROUND THREE · FORTY MORE

Twenty new angles on the symptom ad (E1–E20) · twenty new mechanics on the product ad (F1–F20) · 9:16 · real footage and real product only

E1 · The nod

The nod

The live word goes huge: smile, nod, hope the question was not a question.

E2 · Same table

Same table

Split screen: guessing (grey, blurred) on the left, listening (colour) on the right.

E3 · Phone calls go first

Phone calls go first

Broadcast lower-third captions. Bluetooth calls, both sides.

E4 · The hardest room

The hardest room

One word at a time, full screen. Kettle, radio, the person over both.

E5 · Road noise

Road noise

TV-subtitle style captions over real driving footage. Outdoor mode, nine volume steps.

E6 · The footy

The footy

Karaoke captions, publisher block, five modes for the noisiest place in Australia.

E7 · The joke arrives late

The joke arrives late

Big-word captions over pub footage.

E8 · The loud table

The loud table

Paper caption cards over Christmas footage. Two to four business days.

E9 · The whisper

The whisper

Serif captions, grandchildren, the high frequencies on their own.

E10 · No trip to town

No trip to town

Sheep, chickens, a working life around engines. Lower-thirds.

E11 · The box, not the appointment

The box, not the appointment

Diary, reception desk, then the box.

E12 · The numbers

The numbers

Every number in the script goes giant in serif gold as it is said.

E13 · Day one, day ninety

Day one, day ninety

A 90-cell calendar grid filling to gold over a real diary.

E14 · Quiet is not peace

Quiet is not peace

Word-by-word flash on black.

E15 · In for the loud hours

In for the loud hours

Tea by the window, serif captions.

E16 · Not shy, just quiet

Not shy, just quiet

The quiet one at the end of the table.

E17 · Subtitles off

Subtitles off

TV-caption style, the tell is subtitles on the telly.

E18 · In writing

In writing

The real Clarion warranty certificate on screen, mono typewriter.

E19 · Plain words

Plain words

No contract, no subscription, no clinic. Word flash.

E20 · The next ten years

The next ten years

Fifty years of conversations. Serif captions.

F1 · Three pieces

Three pieces

Real cutouts slide in and assemble: box, open case, tray.

F2 · Out of the dark

Out of the dark

A silhouette of the case lit by a moving gold sweep, then revealed.

F3 · Everything in orbit

Everything in orbit

Spec labels orbiting the case.

F4 · The receipt

The receipt

An itemised till receipt: everything except the pair is 0.00.

F5 · Champagne Gold swatch

Champagne Gold swatch

A paint-swatch card, #B89F51, the case drops onto it.

F6 · The blueprint

The blueprint

Technical-drawing style on blueprint blue with call-outs.

F7 · Before it ships

Before it ships

A packing checklist ticking off over the kit.

F8 · The whole timeline

The whole timeline

Day 0, day 2–4, day 90, year 3 on one line.

F9 · Up close

Up close

Extreme macro pans: nameplate, lights, pair, tray.

F10 · The spec sheet

The spec sheet

Twelve mono rows typing in.

F11 · Gold dust

Gold dust

Drifting gold particles over the case, serif lines, 18 s.

F12 · Split-flap

Split-flap

Airport flap-board letters settling into the message.

F13 · 0 to 100

0 to 100

A charge bar and percentage, two hours to fourteen.

F14 · 10 + 4 + 8

10 + 4 + 8

The ear-tip counts over the real kit.

F15 · The case says it all

The case says it all

Speech bubbles from the case, first person, facts only.

F16 · Small, direct

Small, direct

A tiny case in a huge black frame, three words.

F17 · Dot by dot

Dot by dot

A halftone dot rendering of the case resolving into the photo.

F18 · Coming into focus

Coming into focus

Mosaic pixels resolving to the open case.

F19 · On the box, in the box

On the box, in the box

Two halves: the retail box, the contents.

F20 · The wordmark

The wordmark

The letters of CLARION tracking out, the case rising beneath.