Ad 1 · symptom mirror
“Some people leave every conversation tired.”
Priority Hearing Care’s AU-68 mechanic (symptom hook → mechanism → solution → offer → CTA) rebuilt third-person for Meta, real people from licensed footage, real product, TGA block on every frame, Charlotte voice at the quick pace. 30 s.
Reference: Priority Hearing Care, AU-68, running 69 days. Talking-head presenter, “Do you feel exhausted after conversations?”, free hearing check CTA. Clarion has no clinic and can’t say “you”, so the hook is third person and the CTA is the 90-day home trial.
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Ad 2 · product-led
“No tiny batteries.”
MDHearing’s US-68 “Recharge and Go” (15 s, music only, one line per beat, product on a plain field, Shop Now) rebuilt on Clarion black and gold with the real case renders and staged photos. Every number is the manual’s. 15 s.
Reference: MDHearing, US-68, running 67 days. “Skip the battery hassle · Charge at night. Hear all day · Ready when you are · Recharge and Go.”
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A1 · The noisy room
The noisy room Symptom mirror, restaurant angle. Cream caption cards, five-modes payoff on a paper end card.
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A3 · The high voices
The high voices Publisher register: giant kinetic words, grandchildren and birds, sixteen-channels payoff.
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A5 · Still on the tools
Still on the tools Gritty tradie footage, orange-gold slab captions. Too young for the pension program.
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B5 · The deal
The deal Price first, then the four promises, gold serif price on the staged case.
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C1 · The consonants
The consonants The hook is a sentence losing its consonants on screen, then getting them back in gold at the product beat.
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C4 · Things people put off
Things people put off A to-do list on paper: the dentist, the will, the hearing aid. Two need an appointment. One arrives in the post.
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C5 · Ninety days
Ninety days Offer-first. A 90 countdown, the clock starts when the box lands, every risk is ours.
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C6 · The birthday song
The birthday song Rooms full of people, cut on the words: goes flat, the toast, the joke. A mode for full rooms.
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C8 · Quieter, not sadder
Quieter, not sadder Two long takes, serif captions, no cuts. The contrarian pace.
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D7 · Australia wide
Australia wide Postcodes and towns rolling past, each stamped 2–4 days, box in shot.
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E9 · The whisper
The whisper Serif captions, grandchildren, the high frequencies on their own.
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E10 · No trip to town
No trip to town Sheep, chickens, a working life around engines. Lower-thirds.
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E16 · Not shy, just quiet
Not shy, just quiet The quiet one at the end of the table.
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F2 · Out of the dark
Out of the dark A silhouette of the case lit by a moving gold sweep, then revealed.
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F3 · Everything in orbit
Everything in orbit Spec labels orbiting the case.
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F4 · The receipt
The receipt An itemised till receipt: everything except the pair is 0.00.
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